Demand Generation Tactics


• Lead Generation - may be a single tactic or combine email marketing, direct mail, telemarketing, micro websites, search engine optimisation, multilingual webchat, event marketing, social media marketing and more.


• Lead Management - the single weakest link in channel co-marketing campaigns. We bring a full strength CRM software solution to your partners, backed by a bullet-proof process.


• Service Level Agreements - In Q1 we establish the lead generation benchmarks, and from Q2 we hold ourselves to these. If we miss target, we drop our prices accordingly.


• Search Engine Optimisation - We can get your partners to page one of Google for their relevant search terms, driving more revenue for you both.


• Website Development and "Webchat" Integration - From dedicated microsites to full blown web sites with integrated multilingual webchat to drive sales opportunities online.


• Event Marketing - Either as part of a "drip marketing" campaign, or as a focused attendee recruitment campaign, we can get the right people to your partners events - worldwide.


• Segment Propensity Analysis - identifies which market segments have the highest probability of delivering near-term sales opportunities.


• Sales Engagement - No more simply sending lead reports to partners that create frustration and are not followed up. We setup conference calls with our leads to make sure your partners sales teams are actively engaged.

Please browse through some of our presentations to get a better feel for how TSL can share the risk with you and provide additional resources for you and your partners at no extra cost to your current model:

• "Marketing Through Partners"
• A Sample Campaign